SERV Express Pricing
Built to Sell.
Built to Scale.
Your brand storefront + automations. Pricing per location.
Starter
$199
- White-labeled storefront
- Pre-built service packages
- Mobile-optimized & lightning fast
- Online checkout (fixed & estimate-based)
- Lead tracking + customer history
- SMS + Email follow-up tools
- Payment processing
Growth
$299
- Everything in Starter, plus:
- Smart review + rebooking flows
- Booking logic by zip & service
- Campaign attribution (UTM, source)
- Conversion analytics dashboard
Most Popular
Pro
Contact Us
- Everything in Growth, plus:
- Subscription billing tools
- Loyalty & winback automation
- Automated NPS + feedback collection
- Lead conversion + close rate tracking
- Zapier + n8n-style triggers
- Webhooks & API access
- Custom integrations (via support)
- Virtual Visits
- Personalized estimate delivery
Complete Feature Breakdown
Everything you need to know about what's included
Core Storefront
Your branded booking experience
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| White-labeled storefront | |||
| Pre-built service packages | |||
| CMS to edit pricing, photos, options | |||
| Mobile-optimized & lightning fast | |||
| Online checkout (fixed & estimate-based) |
Virtual Visits
Sell & estimate remotely with async video
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Async video estimate requests | |||
| Customer video upload & storage | |||
| Video review & annotation tools | |||
| Convert videos to quotes instantly | |||
| Virtual visit tracking & analytics |
Automation
Your storefront isn't just pretty — it closes jobs automatically
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Lead tracking + customer history | |||
| SMS + Email follow-up tools | |||
| Smart review + rebooking flows | |||
| Booking logic by zip & service | |||
| Subscription billing tools | |||
| Loyalty & winback automation | |||
| Automated NPS + feedback collection |
Analytics & Attribution
Know what's working. Double down.
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Campaign attribution (UTM, source) | |||
| Conversion analytics dashboard | |||
| CRM revenue reporting by channel | |||
| Lead conversion + close rate tracking |
Integrations & APIs
Automate anything. Connect everything.
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Payment processing | |||
| Zapier + n8n-style triggers | |||
| Webhooks & API access | |||
| Custom integrations (via support) |
Pro Only
Premium Sales Tools
Exclusive to Pro Plan
Async Video Estimates
& walkthroughs
On-page Explainers
Interactive guides
Personalized Estimate
Delivery system
Rep-assisted Selling
Optional support
Why Growing Brands Choose SERV
Real results that drive your business forward
40%+
Higher Conversion Rate
Lead-to-job conversion vs traditional methods
Sub-$50
Customer Acquisition Cost
With payback in 30 days or less
Pre-built
For Recurring Revenue
Subscription & recurring service models built-in
Own
Your Brand & Data
Full control of your storefront and customer relationships
Perfect for franchisees, emerging local brands & regional leaders
SERV vs Jobber / HouseCall Pro
| Feature | SERV | Jobber / HCP |
|---|---|---|
| Branded sales storefront | Native | None |
| Subscription billing & rebook flows | Yes | Limited |
| Attribution + analytics | Built-in | Not available |
| Async video estimates | Pro only | Not offered |
| Zapier / API / webhook support | Pro only | Developer-only |
| Recurring revenue features | Full | Add-on only |
| Price (Pro tier) | Contact Us | $300–$400/mo equivalent |